Most Internet consumers will not look past the first two pages of search engine results. These Internet reputation specialists will also use other tactics such as social bookmarking sites and user generated content sites to enhance your reputation online.
One particular success story for this new industry involved a company in the Washington D.C. area that had been experiencing cyber abuse for more than two years. This company had a cyber abuse blogger whose page continuously showed up in the top results on many search engines including Google. They were losing business but didn't know what to do. They finally came to one of these Internet reputation specialists and in short time they were receiving more online business and the cyber abuse blogger's page had been moved out of the first 20 results when the name was Googled.
Since these Internet reputation specialists are acting like personal publicists this new industry is not cheap to utilize. It can cost between five and ten thousand dollars a month to patrol and clean up an Internet reputation but cyber abuse can be extremely detrimental to a company in this Internet friendly society so for many companies this is well worth the price. It is important to note that it may take anywhere from a few months to a year to completely clean up an Internet reputation.
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07 July, 2009
Cyber Abuse: How to Clean Up Your Internet Reputation
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